We believe that design should transcend the medium in which it communicates and become universally accessible. It should be both inspired and practical at the same time. Design at all times should effectively communicate a message, engage the audience, and leave them feeling better as a result of it.
We as designers have a responsibility to act on these principles. It’s not necessarily about just doing one piece or one medium, it’s about taking a holistic approach to design and understanding that an idea needs to be capable of communicating across multiple mediums. We value Photography and Typography as rudimentary cornerstones to our design philosophy. Good composition and layout is not just a best practice; it is the only practice.
We do not make logos bigger, we do not make buttons pop; we make great communication pieces. There is no such thing as a bad idea, only undeveloped ones. We treat each of our designers with the same respect we have for our clients and vise versa. We are in this business because we have a deep appreciation for excellent work. We respect our clients’ needs and objectives and they respect the solid design principles and experience we bring to the table.
We take pride in our work. As enthusiasts of design with a purpose, our goal is to not only create beautiful pieces, but also to engage consumers and generate results. We view challenges as opportunities and thrive in an environment where ideas are continually evolving. We’re still new on the block but our portfolio is growing steadily both in size and depth.
E info@smalcreative.com
T 416 558 4380
E work@smalcreative.com
SMAL Creative © 2012 • Telephone: 416 558 4380
info@smalcreative.com
